Our Concept

私たちが考える日本伝統工芸のあり方

Geometric pattern in Japanese style.

Insight

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"Japan culture is great,

...............but it's hard to understand and I can't enjoy it."

While admiring it, there was a world that could not fully comprehend the unique culture of Japan.

During the Japan cultural experience so far has been conveyed mainly visually,

Somewhere along the line, the people felt a sense of resignation that it was difficult and unapproachable.

Man Holding An Umbrella
The great wave off Kanagawa, sheet 1 from the series: 36 Views of Mount Fuji. Courtesy of Museum für Kunst und Gewerbe Hamburg, Europeana
Woman Wearing Floral Kimono Holding Mobile Phone
Japanese Festival Performers
Sushi On Brown Wooden Board
Japanese Style Room
Lighted Lantern Closeup
Geometric pattern in Japanese style.

Concept

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Therefore, we create a

"trigger for getting acquaint about Japan culture".

Like the California roll of the past, by adjusting it into a friendly shape

We will increase the number of content that people around the world can come into contact with,

notice, and recognize the goodness of Japan.

And you can use it as a trigger to know the depth, how to enjoy it, and taste the real culture of the local area.

Geometric pattern in Japanese style.

mission&Vision

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"Culture is boring just to pass it on!"


Flying JAPAN Craft believes that we should bring more fun of Japan culture to the world!

If our goal is realized,

we will enter an era in which culture is not something to be protected but is updated and enjoyed.

By doing so, Japan will surely change the way people approach culture.

You will be able to discover new potential and innovatively inherit it.

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That's our suggestion for you who want to know more about Japan!


"Creating an addictive Japan culture!"