Decent Work and Economic Growth

For women who have many life events in their lives, being a traditional craft creator is a profession that can be one of the sustainable jobs. Traditional craft accessories that combine Japan people with a delicate and precise work mind and a high sensitivity to beauty unique to women are Japan products that fascinate the world. We aim to promote the production of traditional crafts in which such women play an active role and to nurture creators. I am sure that this will be a strength of life events and will support women's career planning in the future. And it is women who will create a future in which they will be the unsung heroes of the Japan economy.

Sustainable Cities and Communities

The traditional crafts of each region of Japan have the potential to revitalize the region differently from the city center because they continue to use materials suitable for each region and have a unique style of work. As the population declines Japan, it is very sad that the decline and depopulation of the region will lead to the grasp of such potential and the interruption of tradition. As part of urban development where "anyone can freely choose their favorite area and continue to live in the area with the charm of the individuality of that area," we will consider the ideal way of traditional crafts.

Responsible Consumption

and Production

In the past, Japan was in an era of "mass production and mass consumption" due to high economic growth. Even now in the 21st century, this trend has been largely inherited.

On the other hand, in Japan culture, it has been better to "fix broken things and continue to use them" than to "buy new ones." Traditional crafts that are carefully created one by one by hand from a small amount of resources still find value in items that have a unique "taste" even after many years.

In addition, the materials used in traditional crafts are all sustainable materials such as paper and cloth. In particular, "Tsumami-zaiku" has attracted attention as a kimono upcycling because it has its origin made from kimono scrap cloth. We respect and handle traditional craft accessories made of such environmentally friendly materials. Regarding the packaging for our delivery, we do not use plastic as possible as we can but choose paper materials to express the Japan style.

We hope that you who have purchased traditional craft accessories will protect your Japan spirits by continuing to use them.

Life Below Water, Life On Land

It can be said that the product is less likely to have a burden on the environment, such as the fact that most of the traditional crafts use organic, naturally derived materials, and because they are time-consuming manual products, it is difficult to mass-produce them.

One of its features is that the production process is almost 100% handmade, so it emits less CO2 such as low consumption of energy such as electricity. All of the products we handle are accessories handmade one by one by Japan creators, so you can purchase them with peace of mind with little impact on the environment.

Indigo dyeing products are made by adding lye to the dried leaves fermented and fermenting them naturally, so they are gentle on the body and environmentally friendly dyes that can return to the sea and soil and circulate the indigo dyeing liquid after use.

In addition, the raw materials of Japanese paper, such as mulberry, sansho, and goose bark, sprout immediately after the tree is cut down. Since these plants are cultivated in the fields, they can continue to be used as raw materials for papermaking without destroying the natural forest even if the trees are cut down. Compared to ordinary paper, the amount of water and chemicals required for the process is very small. For this reason, Mino Washi paper has been selected as a UNESCO Intangible Cultural Heritage.

Japan culture is the SDGs

We believe that Japan spirits are a style that fits sustainable nation-building. Wearing traditional craft accessories means passing on the culture and technology of Japan and manufacturing with consideration for the environment.

Now is the time when Japan style is in demand.