sa-iwai shop

sa-iwai sells traditional Japanese craft ​accessories made by contemporary ​creators, each handcrafted, to the world.

Japan has regarded traditional crafts created ​by craftsmen trained for more than 10 years as ​"guardians of tradition".

However, this approach contributes to the ​growing social problems of an aging workforce ​and an acute shortage of successors. Part of ​Japan's culture is now on the verge of ​disappearing.

At sa-iwai, we believe that preserving Japanese ​culture in a purely conservative way is not how ​culture is meant to thrive. Culture should ​continuously evolve, adapting to modern ​lifestyles and needs. It’s not something to be ​preserved solely for its historical value but rather ​something to be reimagined and revitalized.

That’s why we focus on collaborating with ​contemporary creators who blend traditional ​Japanese craftsmanship with modern design ​sensibilities. By maintaining the craftsmanship ​and sustainable materials, while reinterpreting its ​appeal through stylish designs, we aim to create ​a new way of passing down Japanese culture. ​This approach allows us to uncover new charms ​and possibilities for traditional arts.

Through our business, we strive to introduce ​Japanese accessories to women worldwide—not ​just by selling accessories, but by providing ​unique services made possible through our ​partnerships with modern creators. Every ​purchase helps nurture contemporary creators, ​preserve traditional craftsmanship, and ​ultimately bring Japanese culture into the ​future.

It is our vision of the future and the pride of Japan that women around the world will become ​aware of the appeal of Japan accessories, and that the number of women who will stroll around ​the world with their ears decorated with "Japan culture" will increase.

Hello, my name is Yoiko, and I am the owner of ​the sa-iwai shop.

I’ve always been captivated by Japanese ​traditional culture, including tea ceremonies, ​ukiyo-e (Japanese woodblock prints), and ​kabuki theater, and I’ve enjoyed exploring these ​passions over the years. In 2023, I found myself ​drawn to incorporating "Japan" into fashion as ​well. I instantly fell in love with the beauty and ​functionality of accessories crafted with ​traditional Japanese artisan techniques, which ​inspired me to open this shop, sa-iwai.

Women in their 40s like me face many life ​stages, such as marriage, childbirth, job change, ​and challenges, and each time there comes a ​time when we have to face our current selves. ​The job that is best for me now, what I want to ​do now, and the fashion that is perfect for me ​now...

I truly feel that it is precisely in this age group ​with many life stages that I want it to be ​fashionable.

Modern Japanese traditional artisan accessories ​are incredibly lightweight—almost like wearing ​zero gravity. They offer vibrant touches of ​Japanese culture, are made with sustainable ​materials, and combine functionality with ​stunning design. I firmly believe these ​accessories surpass any others in the world in ​terms of innovation and quality.

The accessories we sell at sa-iwai are perfect for ​women who are busy with work, hobbies, and ​parenting every day, yet wish to enrich their ​lives. We run the shop with the hope that women ​around the world will enjoy accessory fashion ​even more.

May modern traditional craft accessories ​become a part of your wonderful fashion life.

■　2023.JUN　 Founding of "Flying JAPAN Craft"

■　2023. JUL 　Start of test marketing in the U.S. and Mexico

■　2023. NOV 　Hosted a Japan cultural experience event

　　　　　　　　 Opened an e-commerce store "sa-iwai"

■　2024. MAR　Participation in the Osaka-Kansai Expo Co-Creation Challenge Project

■　2024. OCT　Amazon Store (USA) Pre-Opening

■　2024. NOV　JAPAN Fes in NY pop-up shop open

■　2025. FEB 　Los Angeles pop-up shop open

sa-iwai shop